Solution Branding Terms of Use Guidelines

Artwork or branding for Boston's solutions such as Superflex™, Value Series ™ , Venom™, Quattro™, Green Power™, Fenway™, Igloo™ & Roamer™, will now be referred to as 'solution branding'.

As a general rule, third parties may not use any 'solution branding'. On this page are the limited circumstances under which third parties may use the 'solution branding'. The 'solution branding' must always be used pursuant to the specifications on this page to identify the solutions listed above. Any use that falls outside of these specifications is strictly prohibited and will be enforced by law.

Third parties may only use the 'solution branding' without a license under the following limited circumstances:

  • In advertising, marketing collateral, or a website that references your connection with Boston (for example, the material states that you are an authorized distributor or reseller of Boston products).
  • In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of and/or promotion of Boston products or services.

The following guidelines must be followed for all uses of the Logo:

  1. 'Solution branding' may not be used in any manner that might imply that any non-Boston materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with Boston prior to getting exclusive permission from Boston.
  2. 'Solution branding' may not be imitated or used as a design feature in any manner.
  3. 'Solution branding' may not be used in a manner that would disparage Boston, its products or services.
  4. 'Solution branding' must be used as provided by Boston with no changes, including but not limited to changes in the colour, proportion, or design, or removal of any words, artwork, or trademark symbols. 'Solution branding' may not be animated, morphed, or otherwise distorted in perspective or appearance.
  5. To properly stage 'solution branding', a minimum clearance between the solution branding and other elements must be maintained at 50% of the total height of the 'solution branding'.
  6. 'Solution branding' must always be at least 150 pixels in width.
  7. 'Solution branding' must only appear in a horizontal position.
  8. 'Solution branding' must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols.
  9. To ensure readability, the 'solution branding' should always appear on a white or light-coloured background.


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