Boston Corporate Branding Terms of Use Guidelines

As a general rule, third parties may not use the Boston Logo. On this page are the limited circumstances under which third parties may use the Boston Logo. The Logo must always be used pursuant to the specifications on this page to identify Boston, Boston products or services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the Logo without a license under the following limited circumstances:

  • In advertising, marketing collateral, or a website that references your connection with Boston (for example, the material states that you are an authorized distributor or reseller of Boston products).
  • In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of and/or promotion of Boston products or services.

The following guidelines must be followed for all uses of the Logo:

  1. The Logo may not be used in any manner that might imply that any non-Boston materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with Boston prior to getting exclusive permission from Boston.
  2. The Logo may not be imitated or used as a design feature in any manner.
  3. The Logo may not be used in a manner that would disparage Boston, its products or services.
  4. The Logo must be used as provided by Boston with no changes, including but not limited to changes in the colour, proportion, or design, or removal of any words, artwork, or trademark symbols. The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance.
  5. To properly stage the Logo, a minimum clearance between the Logo and other elements must be maintained. The cap height of the B in the Logo indicates the measurement of minimum clearance between the Logo and other elements on all sides of the Logo.
  6. The Logo must always be at least 150 pixels in width.
  7. The Logo must only appear in a horizontal position.
  8. The Logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The Logo must never be used to represent the word "Boston" in text, including in a headline, product-name logotype, or body copy.
  9. To ensure readability, the correct logo should be used to provide good contrast between the logo and the background on which it is being used. For example, the white logo should be used on black or dark-coloured background, and the black logo should be used on white or light-coloured backgrounds.


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